Basics of Vocal Pedagogy by Clifton Ware is a standard technique book. But you can’t really learn correct technique from a book or a video. You need a good teacher.
That said, very, very few rock or “folk” singers are formally trained, and the idea that “terrible habits” will undermine you if you experiment and try to learn by yourself is overstated. Singing is a natural human behavior, done by people in all cultures, most of whom are never “trained” at all, and there is no one “right” way to do it, just different models of “right ways.” Yes, you can hurt your throat — temporarily — by being careless about forcing your tone while not supporting it with proper breath control (which most people can do adequately from childhood, no matter what the opera snobs tell you). But phrasing, for example, is not something that can’t be “unlearned” when you learn a new style. It’s much more a cognitive than a physical skill, and it’s style and language dependent. If you can *hear* the phrasing you want to emulate correctly, you can imitate it. The best primer on singing is a recording (or live performance) by a good singer in the style you’re targeting.
If someone lacks basic musicality (within a particular style, which is the only way such a diagnosis makes sense), no book or video will change that. If someone has good ears, they can learn to sing better just by hearing someone else do it.
I say this as a former professional singer, and someone who writes and teaches extensively at the university level about the science of singing. I’m not talking (or singing) out my ass. Singing technique is one of the most bullshit-mystified subjects in music. It’s like saying you can’t learn to talk without lessons. It is not at all comparable to instrumental technique, which involves technologies of sound production that are not part of the human genome.
The best vocal pedagogues I’ve know (and I’ve known many) simply stress learning to relax and use your natural-born gift for singing, which most people possess (and many people fear they do not, leading to anxiety, leading to stress and tension, leading to bad technique and thus “bad” singing). Knowing your own voice and what you want to sound like is the key.
And the very best singers I know are self-taught.
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